Is Wix Good for SEO in 2026? What 16 Years of Building Wix Websites Has Taught Me
Updated: 1 day ago
I started building websites with Wix in January 2010.
That means I've now spent 16 years building, optimizing and managing Wix websites—long enough to remember when Wix websites were built using Flash.
SEO back then was pretty rudimentary. The platform was different, Google's search engine was different, and the tools available to website owners were nowhere near what we have today.
A lot has changed.
Today, Wix has an enormous collection of SEO, accessibility, analytics and website-management tools, and Wix Studio represents the culmination of years of development.
Yet I still hear some version of the same statement:
“WordPress is better for SEO.”
Or:
“If you really want to rank on Google, you need to get off Wix.”
After 16 years of working with Wix websites, I don't agree.
I've seen Wix websites rank extremely well in competitive markets. I've also seen beautifully designed websites on all kinds of platforms struggle to generate organic traffic.
The platform matters.
But it isn't the whole story.
Wix SEO Has Changed Dramatically Since 2010
When I started building Wix websites, Wix was a Flash-based platform.
Anyone who worked on websites during that era knows how different the web was.
The SEO controls available to us were relatively basic. There weren't sophisticated dashboards filled with SEO settings, structured data controls, accessibility tools, redirect managers, integrations and site-inspection tools.
Compare that with Wix today.
Modern Wix provides control over title tags, meta descriptions, URL structures, canonical tags, robots meta tags, structured data, XML sitemaps and redirects. Wix also uses server-side rendering and provides integrations with tools such as Google Search Console.
For someone like me who has watched Wix evolve since 2010, the difference is enormous.
Today's Wix Studio editor feels like the culmination of those years of development.
And that's one reason our approach to professional Wix website design has changed so much over the years. We're no longer simply thinking about how a site looks. We're thinking about its structure, content, SEO, accessibility, performance and how all of those pieces work together.
Is Wix Actually Good for SEO?
In my experience?
Yes.
We've ranked Wix websites for businesses in completely different industries and markets.
We've worked with a trash bin cleaning company in California.
A shower tile distributor in Australia.
A burger restaurant in London.
And many others.
These aren't hypothetical examples. They're websites we've actually worked on.
You can see more examples of the businesses and websites we've worked with in our portfolio.
Google's own SEO guidance focuses on things like helpful people-first content, descriptive titles and headings, crawlable links, relevant terminology and making content understandable to search engines. It doesn't tell businesses they need to build their website on one particular CMS to succeed.
That's an important distinction.
It's Not the Platform. It's What You Do With It.
My dad used to have a saying that essentially meant:
The tool matters less than the person using it.
That's how I think about websites.
Give somebody an expensive camera and that doesn't automatically make them a professional photographer.
Give somebody a commercial kitchen and that doesn't make them a chef.
And putting a website on a particular platform doesn't automatically make it rank on Google.
What matters is what you build with it.
A Wix website still needs good content.
It needs proper structure.
It needs thoughtful keyword targeting.
It needs technical SEO.
It needs internal linking.
It needs authority.
For local businesses, it needs a strong local SEO presence.
And above all, somebody needs to continue working on it.
That's why our ongoing Wix website maintenance and SEO work doesn't stop when a website launches.
Why Isn't My Wix Website Ranking?
This is where SEO gets interesting.
There usually isn't one universal answer.
Maybe the content isn't strong enough.
Maybe the website structure isn't helping Google understand which pages are important.
Maybe the business isn't targeting the right searches.
Maybe there aren't enough quality links pointing toward the website.
Maybe the local SEO needs attention.
Maybe the site has technical problems.
Maybe competitors simply have stronger websites.
Or maybe almost everything is working correctly and there's one burned-out fuse somewhere in the system.
That's an analogy I use because SEO is interconnected.
A website can have excellent content but poor technical implementation.
It can be technically perfect but have weak content.
It can have both and still lack authority.
It can rank well but provide a poor user experience after someone arrives.
The goal is to find those weaknesses and improve them.
Google similarly describes SEO as a combination of practices involving content, crawlability, links, page structure and search appearance rather than a single optimization switch.
Wix Actually Makes Some SEO Work Easier
One thing I really appreciate about Wix today is how centralized many of the SEO controls have become.
Instead of clicking through hundreds of individual pages looking for settings, Wix provides dashboard tools that allow us to manage and review SEO settings much more efficiently.
The SEO and accessibility tools also make it easier to identify issues and work through them systematically.
Wix Studio currently includes capabilities such as SEO settings by page type, custom meta tags, bulk redirects, an SEO Assistant, bot-log reporting, Google Search Console integration and site-inspection tools.
That matters when you're managing websites professionally.
Efficiency doesn't replace strategy.
But it gives us more time to actually work on the strategy.
Does Wix Have SEO Limitations?
I'm sure I could create a list if I wanted to get extremely nitpicky.
One frustration is that third-party SEO auditing tools occasionally flag things related to Wix's underlying code that we simply can't access or change.
That can be annoying.
Another challenge is actually one of Wix's strengths:
Wix changes constantly.
New features appear.
Editors change.
Tools evolve.
Experiments get rolled out.
Occasionally something glitches.
And then our team needs to learn the new system.
That can be time-consuming.
But over the years, the direction of those changes has overwhelmingly been toward giving designers, developers and marketers more capability.
For the more advanced work, we also have Wix developers and Velo available when a project needs functionality beyond standard editor tools.
Wix vs. WordPress for SEO
If an SEO company tells you that you have to move your Wix website to WordPress before you can rank, I'd ask them why.
What specific SEO problem are they solving?
Because for every WordPress website ranking well, I can show you a Wix website doing the same thing.
That's not an argument that Wix is automatically better than WordPress.
It isn't.
They're different platforms with different strengths.
My point is that the CMS alone isn't your SEO strategy.
Google needs to be able to crawl the website, understand its content and determine that the page is useful and relevant to a search. Google also recommends descriptive page titles, useful content, crawlable links and other fundamentals that apply regardless of the CMS underneath the site. Google for Developers
Do those things well and you've given yourself a foundation to build from.
Content Still Matters—a Lot
I've always believed in creating content that answers the questions people are actually asking.
AI hasn't changed that.
What AI has changed is how quickly we can research, organize ideas, analyze information and create useful starting points.
Tools like ChatGPT have made capabilities available to businesses that most people didn't have access to a few years ago.
They save an enormous amount of time.
But AI doesn't eliminate the need to know what you're trying to accomplish.
In some ways, AI search makes good content even more important.
Google continues to emphasize helpful, reliable, people-first content in its Search Essentials.
So the question isn't:
“How much AI content can we produce?”
The better question is:
“What information would actually help the person we're trying to reach?”
Traffic Isn't Always the Same Thing as Good Traffic
Years ago, we published a fun blog article about Google tricks and hidden games.
It took off.
For roughly three months, Google sent us a surprising amount of traffic.
It was fun watching the numbers climb.
There was just one problem.
Those visitors weren't looking for website design or SEO services.
They wanted Google tricks.
That experience reinforced something I've thought about ever since:
Traffic by itself isn't the goal.
Relevant traffic is.
I'd rather have 100 people visit a page who are genuinely looking for what a client provides than 10,000 visitors who have absolutely no reason to become a customer.
That's why keyword targeting, search intent and content strategy matter so much.
What We Do Differently at NB Media Solutions
When we're managing a website, we're not looking at one SEO score and calling it good.
We use multiple external tools and continually monitor different parts of the website.
We're looking for technical problems.
Content opportunities.
Search performance.
Structural issues.
Local SEO opportunities.
Accessibility concerns.
And places where the website can simply be better.
Our goal is to establish a clear foundation and then build on it.
That's one of the advantages of working with a team that includes marketers, designers and developers rather than treating SEO as an isolated task.
You can learn more about NB Media Solutions and our team and the experience behind the work we do.
I've personally been working with Wix websites since 2010, and that long-term perspective affects how I look at the platform today.
The Biggest SEO Lesson I've Learned
After all these years, one lesson stands out more than almost anything else:
It's all about doing.
You can analyze forever.
You can research forever.
You can run another audit.
You can debate which platform is better.
At some point, you have to build something.
Publish the content.
Improve the page.
Fix the problem.
Add the service.
Answer another customer question.
Earn another good link.
Strengthen another section of the website.
Then do it again.
My SEO philosophy is pretty simple:
Build it right.
Publish.
Improve.
Build some more.
Repeat.
So, Is Wix Good for SEO in 2026?
After 16 years of building Wix websites, my answer is yes.
Wix today provides a robust set of SEO capabilities, and Wix Studio includes tools for managing on-page SEO, redirects, structured data, site inspection, Core Web Vitals and other technical considerations.
But those tools aren't what ultimately make a website successful.
They're tools.
The strategy still matters.
The content still matters.
The person using the platform still matters.
And most importantly, the willingness to continually work on the website matters.
That's what I've learned since opening that first Wix editor back in January 2010.
And we're still building.
If your Wix website is already live but isn't getting the attention it needs, our SEO-focused Wix website maintenance plans are designed around continually monitoring, improving and building on the site instead of treating launch day as the finish line. If you'd like to talk I'm always available!
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