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Our SEO Battle Versus the Tiger King's Carole Baskin

Updated: Jul 3, 2021

Our SEO Battle vs Carole Baskin | NB Media Solutions

SEO doesn’t have to be complicated, in fact, the majority of high ranking results come from 3 things:

  1. Monitoring your websites technical settings that impact SEO

  2. Developing and implementing the right content on your website

  3. Building the right links to complement your content

The hard part is doing those 3 things the right way.

We have a PROVEN plan that works and have oodles of case studies to back that up. The following blog post is one of our most unique and successful SEO related adventures.

We received a quotation request from Frazier Farms Exotics in August of 2019. Their website,, was not being found on Google searches.

To make matters worse, the top result in the Google search for their name was a scathing article published on

Frazier Farms Exotics | Responsible Pet Ownership Starts With You

Initially, we were hesitant to take the project on due to the nature of the job and the words in the 911 animal abuse article. After a talk with the client and a review of their farm, business, and State laws, we determined that they were genuinely exceptional people who care about animals, just like we do at NB Media!

The article is an opinionated hit piece that was published solely to hurt our clients reputation. 911 Animal abuse dot com is the project of Big Cat Rescue of Tampa Florida’s CEO, Carole Baskin.

Why would Carole Baskin want to bring animosity toward our animal loving client?

Our client's attire actually read: “Responsible Pet Ownership Starts With You”, in a photo that was posted online in the same article that was bashing them.

Carole clearly misunderstood our client's intentions, and NB Media Solutions was determined to help Frazier Farms overcome the online hate.

We didn't know it at the time, but Carole Baskin was about to become a household name. The Netflix show Tiger King and Joe Exotic took the world by storm in March of 2020. We reached out to our client to ask if this "Carole" that was bashing her online, was the same woman from the Netflix series, Tiger King: Murder, Mayhem and Madness?

Their response:

Yes sir, the one and only!“

How amazing. Our client is going up against Carole Baskin from Netflix Tiger King for the top spot on Google.

Here is how the story unveiled in our SEO battle vs. Tiger King's Carole Baskin:

The Goal:

Joe Exotic GIF | On the internet worldwide

NB Media's ultimate goal was to rank #1 in the Google rankings anytime someone searches for our client's name. After that, index and rank as many pages as possible to drown out the article bashing them and their business.

Bring it on Carole Baskin!

Before we get into the specifics of our SEO services, let's touch on some of the details of the article that bashed our client.

Not all of the organizations, entities, and people listed on Baskin's 911 Animal Abuse site have actually committed animal abuse. The website exists for pushing political animal rights beliefs about big cat captivity onto the unknowing public