Which is Better for Business: A Website or A Facebook Page?
Updated: Jul 3, 2021
The social networking site who you, your parents, younger siblings, and even your grandparents probably have a profile on. It’s worldwide and still going strong even a decade and a half later… the one and only, Facebook.
The progressive sophistication of social media platforms is amazing. There is good and bad that comes from using social media outlets. Allowing businesses to easily build relationships with potential prospects from all over the globe is a good thing.
Organizations and businesses are better able to create lasting relationships due to the convenience of the web. The online world has made communication quick, easy, and concise.
NB Media Solutions has many clients asking:
Which is better for their business’ online presence, creating a Facebook page or a full-blown website?
A Facebook page alone won't do! Why? Because with FB, or any social network, you don’t own your audience. You can’t take your followers from one project to the next, they’re locked into someone else’s network. Likewise, Facebook’s one size fits all solution is not going to best serve your business effectively. By all means have a Facebook page, but consider it one of many marketing avenues, not your home on the web.
Your target audience is looking for you on Google and Facebook. You should do everything in your power to be present in as many places as possible.
NB Media Solutions has the experience and tools to design and, ultimately, transform your small business’ website. We accomplish this through our web design, website maintenance, graphic design, content writing and SEO (search engine optimization) services.
NB Media has a proven marketing strategy. We offer business owners affordable marketing services that grows traffic organically.
Website or Facebook Page
Still wondering which is best for your business, a website or Facebook page?
Having a website and Facebook page that are specifically tailored to your business, what your business stands for, believes in and offers, is the recipe for success.
There are benefits of creating a website versus Facebook page, but there are also benefits of blending the two together.
Let’s review the benefits of having one over the other and bring it full circle in conclusion.
Website versus Facebook
Less Competition:
It’s no secret that Facebook is flooded with users all over the world, therefore a business website will offer you less competition from your rivals. Since facebook users are constantly engulfed in content while browsing through the platform, it makes it tougher to absorb it all.
More Control:
You are entirely in control of the brand experience with a company website. Your company’s mission, vision, values, and product or services will be displayed on your website in order for clients to gain information on what your business offers and is truly about.
Higher Leads:
Studies prove that email addresses still provide the highest ROI (return on investment) for modern-day marketers. Offering “subscribe” buttons on your website enables the power to deliver the right marketing message at the right time.
In addition, the sales cycle is much more comprehensive with a business website. A custom designed website will offer you better sales tactics that will essentially increase your transactions.
Facebook versus Website
Easy & Inexpensive:
Creating a Facebook business page is time consuming, but simple and cheap. You can make a page for free inside your personal Facebook account. Having an experienced digital marketing agency (like NB Media) on your side is a smart play.
NB’s social media management service includes paid advertising and developing/scheduling posts for our clients. Relying solely on Facebook for your business can be done as long as you stay engaged with your community.
Mobile Friendly:
Facebook is easy to navigate on all devices. Custom websites entail tricky features that may be tough to view on a phone. When you have an agency like NB Media working with you, we’ll always ensure that your website is mobile friendly and viewable on any device.
Lots of Traffic:
Increased traffic can be a positive and a negative when it comes to deciding between a website vs Facebook page. High traffic on Facebook can be a downfall, but it can also give your business more exposure to potential prospects. Converting that traffic is the key.
Overall, no business owner should solely rely on a website or FB page for their business. The art of online marketing includes devising a strategy focused on gaining more leads, prospects, and traffic for your business.
Website Vs Facebook Conclusion
There are highs and lows of creating a business website or Facebook page.
Designing a website and Facebook page for your business will offer you the promotional tools to enhance and control your website design by gaining more leads and traffic.
By blending the pros and cons of each marketing tactic, you’ll end up with an amazing Facebook page that compliments your business website. Having a presence on both offers you more communication and customer engagement, and ultimately shows potential clients what your business stands for.
Trust a content marketing agency like NB Media Solutions to optimize your business website and Facebook page to the fullest, so that your business can rise to the top with success.
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