What makes a good logo?

When it comes to business branding and graphic design, a lot of business owners would agree that nothing is as important as your logo. After all, this is something that people are going to come to associate your business with and remember it by. Therefore, it needs to be something that is eye-catching and attention-grabbing for all the right reasons. With that being said, read on to discover what makes a great logo.

 

  • It should be scalable - It is important that a logo is scalable because it is going to feature on a number of different advertisements. Therefore, it needs to look impressive when it is on a business card and when it is on a billboard too. 

  • Simplicity - Simple logo designs work best. This means that there should only be one or two colors used. It also means that the message needs to be evident from the first glance. If there are too many colors, fonts, and shapes, then it is going to send a mixed signal to the viewer. Plus, it is going to make it very difficult for them to remember you! 

  • Carefully chosen fonts - Fonts need to be selected carefully when it comes to logo design. Not only do they need to be easy to read but they also need to represent the brand’s personality as well. For example, handwritten typefaces tend to be used when it comes to toy businesses, as these are seen as more child-friendly. Every decision needs to be made with the brand and the target consumer base in mind. 

  • Colors are used in a planned way - Colors play a critical role when it comes to your brand’s message. For instance, if blue is the main color it will evoke feelings of togetherness and intelligence. If red is the main color, then it is associated with energy, and it also sends a message of your brand being passionate yet potentially aggressive. This is why colors need to be used in a very thoughtful way and in the right quantity.

 

  • Lasting impression - Last but not least, the very best logos leave a lasting impression on the customers and the market. People should be mesmerized simply by glancing at your logo. This means a logo that is unique and stands out from the crowd while not losing your message. 

NB Media Solutions:
Logo Designer in Grand Rapids, Michigan

If you are interested in finding a specialist in logo design, you need to team up with a marketing agency to make sure your logo ticks all of the boxes discussed above. This is something you can be certain of when you team up with NB Media Solutions. As experts in branding and graphic design, you can be certain of a logo you’re happy with, no matter whether you need Wix logo design or you’re looking for a logo design agency for a different platform. All you need to do is give us a call today for more information and we would be more than happy to help you in any way that we can.

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Logo Design Agency
Logo Design Process

If you become a client of ours who is looking to have a logo designed by our professional graphic designers...The first step is a consultation!  During this initial conversation we will ask vital questions like desired fonts, color palette, subject matter, etc.

The more we know about our clients businesses and what message our clients logo is supposed to portray, the easier it is for our design team to mock-up a logo you can be proud of.  

High Resolution Logo Design

We design logos using the latest technology on the market and you can rest assured that your new logo be delivered in a high resolution but also in various formats such as PDF, JPEG, PNG, AI and more!  We work with many local sign companies and embroidery shops so we know the importance of image quality and resolution.  All of our logo designs are provided in vector format when finished and approved.

Wix Logo Maker

Want to give logo design a try yourself!?  Awesome!  Wix.com recently launched a cool tool that will build a logo for you for FREE!  If you want to go this route click the "Make Your Own Logo Today" graphic below.  If you find that designing a logo yourself isn't in the cards then simply reach back out to us.  We can certainly take anything you create on Wix and customize it even further to your liking.  

make your own logo.PNG
Create a Professional Logo for Your Brand

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Grand Rapids, Michigan

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