Updated: Jul 3, 2021
1) Websites Never Sleep.
Many people surf the web in the evening when most businesses are closed, which is perfectly fine because websites never take a break. A website will allow your business or organization to be open 24 hours a day, 7 days a week, 365 days a year. Having a website is the equivalent of having an employee working around the clock - even weekends and holidays!
2) Your Top Competitor Has A Website.
If you are in direct competition with another business that has a website, they have a clear advantage - especially if they are properly marketing their website. A website is a great way to level the playing field.
3) "Google It"
More than ever before, people are turning away from traditional means of finding information and looking online, especially by way of mobile devices. Your business should be at their fingertips when they look in the search engines.
4) A website address is easier to remember than a phone number.
The web address or URL (universal resource locator) of your website is most likely going to be infinitely easier to remember than the physical address of your business or your office phone number. That alone is reason enough to have a website.
5) Websites Improve Customer Confidence & Corporate Image.
With a professional website, you will improve you overall impression to the public and, in turn, your customers will develop a greater sense of confidence in your organization.
6) Small Businesses Have Higher Revenue.
According to the Small Business Administration, small businesses that have websites are averaging $1.07 million more per year in sales than small businesses not online. That equates to 39% higher revenue.
7) Do You Know 247 Million People?
That is the number of Americans that regularly use the Internet. Worldwide Internet usage is pushing two billion.
8) Customer service can be handled on the website.
How many times do you hear the same questions over and over from different customers? As with any business, most customers have the same set of questions and concerns. By having an FAQ (Frequently Asked Questions) online, you can reduce customer service costs and save yourself time and money. You can provide more information than cannot be covered on a business card or flyer.
9) Websites Help Establish More Customers.
According to the Small Business Administration, 50% of Internet sales are from new customers. Having a website significantly improves your customer reach no matter what services or products you offer.
10) Websites Are Not Just Local, They Are Global.
Most small businesses are only able to market to their town and surrounding communities. With a website, you can take your goods and services across America and around the world, if you so choose.