Brick Logo | Logo Design Case Study
Company: ATS Brick LLC
Location: Michigan, Clinton Township
Project Details: Custom Logo
Brand Story: Expert Brick Paving
NB Media Solutions received a new logo design inquiry from a client with a brick paving repair company, ATS Brick LLC. ATS Brick is a firefighter owned company who provides expert paving services in Michigan. They perform bricklayer work like repairs, new construction, walkways, patios, driveways, retaining walls, drains, and more.
Our lead graphic designer helped our client create his company's new brick paving logo design through extensive research, brainstorming, and visualizing. We took our client's suggestions in order to tweak his new brick logo into his exact preference and essentially create a firefighter styled, red brick paver logo.
Logo Design Research
Our designer wanted to know more about the client's business, so to get started, she asked for some background information on ATS Brick LLC.
Inquiring what fonts, texts, colors, taglines, and visual representations the client preferred to have in his new masonry logo design.
Our graphic designer also insisted on a logo example that our client had in mind as a visual outline for his new paver company logo.
The client explained that he is a full-time firefighter/paramedic who does professional bricklayer paving as his side-job. Adam and his firefighting buddies established a prestigious contracting company who specializes in brick paving services for new construction, walkways, patios, driveways, retaining walls, and drains.
As for the brick mason logo details, the client wanted "ATS Brick" to be included as the main text, and "We bring your pavers back to life", as the tagline. In regards to the font our client preferred something clean and professional with blue and red colors running through it.
As for the imagery, the client suggested including the Maltese Cross in the red brick logo design because it is a firefighter symbol that would represent his company very well. The client also insisted on fusing a brick wall pattern into the paver company logo because it only makes sense since his company's name is ATS Brick.
Logo Design Example from Client: