Martial Arts School Logo | Logo Design Case Study
Client: Marcus C.
Company: Warrior Meets Scholar
Location: St. George, Utah
Project Details: Custom Logo
Design Approach: This is a case in which the client came into the design process with a very clear idea of what he was looking for. He knew exactly what font, color palette, and imagery he wanted to use. Because of this, the design process was largely about helping the client visualize different ways in which those elements could fit together. One unique consideration for this logo is that it had to print well on T-shirts and signage. Because of this, we focused on using a limited color palette with high contrast so that the image would make sense from a distance. We also limited fine details that might not print well on fabric.
Brand Story: Premier Martial Arts School
Marcus C. contacted NB Media Solutions for some contemporary ideas on a new logo for his business, Warrior Meets Scholar Martialist Training. Our lead graphic designer, Twila, went through various steps and processes to provide Marcus with our innovative logo recommendations and ideas. Our graphic designer created numerous logo variations for the client, and adjusted them to our client's exact liking, to finally come up with the perfect martial arts school logo.
Logo Design Research
First things first, we wanted to know a little more about Marcus' Martial Arts School and background on the company. To dig deeper, we asked our client questions like what text, fonts, colors, and taglines should be included in the logo? As for the imagery, what kind of visual representation(s) Marcus preferred for the logo, whether it's a leaf, tree, flower etc.?
Marcus explained that his business' name is Warrior Meets Scholar Martialist Training, but "Warrior Meets Scholar" is what he'd like included in the main logo. He also insisted on a short tagline: "Functional Philosophy in Motion". He explained his company's core values of integrity, service, and growth, and said that his business is a martial arts school that teaches Muay Thai Kickboxing, women's self-defense, combative weapon training, life philosophy and meditation.
Marcus enjoyed a graffiti font named Sedgwick Ave Display which matches the rugged style of his martial arts school. He preferred a few different colors in order to see how the logo variations would initially turn out, medium dark red and yellow with dark backgrounds of black or grey.
Marcus also threw out ideas for image representations; hands meeting with one hand open and one hand in a fist, and/or a mountain outline with a sun over the horizon. He explained that both images had symbolism to the school since the physical expression of the hands meeting mean "Warrior meets scholar" in Chinese Kung Fu.
The mountains with the sun