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What Are Meta Titles

SEO Series: Meta Titles | Cover Image

What Is A Meta Title?

You’ve probably seen spaces to enter meta titles while developing a website. But what is the significance of a meta title? Here's what you need to know.

Meta Title Definition

The meta title or title tag is essentially the title for a web page. The meta title tells Google and those searching what a page is about. Google references the meta title immediately when describing how indexing a website works.

"Googlebot processes each page it crawls in order to understand the content of the page. This includes processing the textual content, key content tags and attributes, such as <title> tags".

Be very particular about what a meta title says as it will show up in search engine results and act as a banner advertising a web page. The title will also show up on internet browser tabs when a page is opened.

Meta Title Example on Google Chrome Internet Browser Tab
Meta Title Example on Google Chrome Tab

When we say “be specific” we mean it. SEO is highly competitive and meta titles can grab attention from potential customers or subscribers. Make sure to include relevant keywords or long tailed keywords to provide the most attention and visibility when people search for anything related to the services or products on a page.

How Many Characters In A Meta Title

Be precise and selective when it comes to writing a meta title. There is various character limits depending on what website platform you are developing on. Typical meta title limits are between 60-70 characters.

There is more than enough SEO real estate within the allowed character limit to properly sum up a website pages content. Keeping meta titles between 40-60 characters is a good practice as its not too short, not too long.

There is room to expand in the associated meta description which has upwards of 320 characters available. The goal of a meta title is to provide a concise and comprehensive description about what the page is about and how it is relevant to the search.